On December 10, 2018, Hublot teamed up with the famous singer and brand ambassador NICKY JAM to launch the new Big Bang Meca-10 NICKY JAM watches in Miami. In June of 2018, Nicky Jam became the ambassador of Hublot, who is the singer of the 2018 Russian World Cup theme song “Live It Up”, and Hublot is the official timing tool of this world-famous event.
“I am very honored to be able to wear masterpieces of Swiss watchmaking that decorate my initials,” said Nicky Jam, Hublot’s new brand ambassador. “What does this have to do with my music? Whether it’s a watch or a song, every success, are the result of the joint efforts of the entire team.”
The new watches belong to the Big Bang series and is available in three versions. With a case diameter of 45 mm and a built-in HUB1201 movement, the movement provides up to 10 days of power storage. The watch has been hollowed out and gold-plated for a brand new look.
In the first version, it is called BIG BANG MECA-10 NICKY JAM CERAMIC with the official reference of 414.CI.4010.LR.NJA18 – Limited to 100 pieces since the case and bezel were made of black ceramic. As the same with the other two versions, the 12 o’clock position on the dial is decorated with the logo of the initial letter “NJ” by Nicky Jam. The back applies the transparent design to let the wearer can enjoy the distinctive aesthetics of the rather complex movement, and the sapphire crystal on the back of the case also decorates NICKY JAM’ handwritten signature.
The second version is decorated with gold that is cherished by Nicky Jam and is called BIG BANG MECA-10 NICKY JAM KING GOLD with the official reference of 414.OX.4010.LR.4096.NJA18 – Limited to 30 pieces. The case, bezel, and crown are made by 18K king gold, a unique alloy of gold, copper, and platinum developed by Hublot. The watch is inlaid with yellow sapphires, orange sapphires, and sapphire stones, and the color combination of yellow, orange and green is the same as the cover of his single“X (Equis)”, which is approaching 1.4 billion views on YouTube!
The third version is unparalleled and dazzling, which is named BIG BANG MECA-10 NICKY JAM KING GOLD HIGH JEWELLERY with the official reference of 414.OX.9101.LR.9904.NJA18. This is a high-end jewelry watch with a gold-tone case. The case, dial, bezel, flange, NJ logo, hour markers, and clasp are all set with rectangular cut diamonds, totaling 307 pieces and 16.9 carats. Moreover, The Hublot Big Bang Meca-10 NICKY JAM timepiece is equipped with a black Alcantara strap or a crocodile leather strap colored in yellow-orange-green. If you want to know more about these watches, have a look at this tabulation below.